Members Conquer Mission Impossible
Clubs Successful Team `Mission 650`
Back row from left
- Peter Bailey, Paul Noone, Mick Rawle, committee chairman Eric
Clarke, Arnold Browne Sylvia Donovan, Brian Donovan
Front row from left
Club president David Fry, Eva Radford, Cheryl Rawle, Viv James, Nora Clarke, Byron James.
Members of Melton & District Indoor Bowls Club
celebrate hitting a target that seemed impossible three years ago.
In 2012 the membership number had dropped to 495, well below a break even
total of 650. This increase was achieved against a national backdrop
of other bowls clubs struggling to maintain membership levels. Now not only do Members regard the club as
one of the best bowls clubs in the UK they also appreciate the fact that
reaching the 650 target keeps membership fees and rink hire costs to an
affordable level. In addition the 30% increase in membership revenue has been
a major factor in the Club being able to carry out major improvement schemes
ranging from new Toilet Block and Changing Room Facilities to a new Bowling
Carpet. The initiative to chase this membership target was started in March
2013 by the formation of a small group of volunteers whose task was to make
We called the Team Mission 650. The task in front of the
small but enthusiastically active team was to recruit as many new members as
possible in the 3 years
to offset both the reduced number of members and those who
would leave the Club each year, mainly from age related situations - a daunting task.
After mounting various recruiting and retention
initiatives it became necessary to extend the group by another 16 Meeters
& Greeters whose task it was to extend a friendly welcome to all would be
bowlers. Their main aim was to make all visitors feel welcome, introduce them
to the game of Indoor Bowls and help them to integrate into the social and
competitive side of the Club. All the Club Members have given tremendous support to all of the recruiting initiatives and even more importantly to the task of
not only making the new members feel welcome but helping them personally to
join the Clubs social activities.
If you have ever considered trying your hand at Indoor
Bowls, now is the time to have a go! Having a friendly game of bowls is much
better than watching repeats on the TV on a winter’s evening.
Take up the current limited offer of having a free game of
Bowls, all equipment provided, by telephoning Arnold Browne – 01664 851457 or
the club on 01664 410159 and make an appointment to have a go, and discover
what other offers are available to new members.
The on-going battle to maintain Membership levels will
continue as it is the Club’s aim to continue to provide a premier sporting
facility for Melton and District for many years to come.
Mission 650 Team